...about mighty simple business strategies with Phyllis Brasenell

Meet Phyllis

Phyllis Brasenell is an over-caffeinated entrepreneur, lover of GIFs, and business and marketing strategist. Her special sauce is helping new entrepreneurs get off the ground using simple, intentional methods and in this episode we share the online strategies that will leave you feeling free from that dirty word…algorithm.

When Phyllis isn’t helping others sustainably grow their business you can find her on the front porch of her 3 acres in Georgetown desperately missing Austin breakfast tacos. And of course we talk about how to craft the best breakfast taco, so be sure to stick around until the end and subscribe to the podcast on your favourite media player!

Find Phyllis on Instagram at @phyllis.braesenell

Are you ready to say

FUCK THE ALGORITHM ?

Here are a few of Phyllis’ top tips:

Build on land you own, not land you rent.
- when building on online following, be sure to stay focused on building your email or mailing lists instead of obsessing over follower count and likes. An email list you own, but Facebook could shut you down in a heartbeat, or even start charging businesses weekly rates for having pages, the point is building your following on a social account and not taking any client data for your own records is like playing Russian roulette with your business success.
Ask other business owners how they got their first customer…
- …or their most recent customer. You’ll be surprised to hear the answer most often than not is through a word of mouth referral. In Phyllis’ case, it seems every business owner she asked gave this answer and I totally believe it. Yes a personal recommendation can be an @ mention on Twitter or Instagram, but consider how many of those times it’s paid out for those fan pages…I know for my own stats, the @ mention has yet to bring me anything more than a one-off client.
Follow a simple framework for marketing
- Even better if you can leverage a seasoned pro in your field who can help you go through the steps you need to take you business from a great idea to a great business without investing unnecessary hours in online social sites creating the content you think you need to have. Phyllis has a wicked awesome free guide called the Workweek Simplified Guide that you can get here, and if you are looking for a mentor and an online business, let’s chat. I specialize in building online empires with busy working professionals looking to escape the traditional business grind. You can learn more about working with me by clicking the links at the top of the page, or book in a discovery call directly with me here.

xoxo,

Featured

Hey! I'm Karina

I’m the sassy pants behind all the content you will find here and on my podcast, Karina Talks Too Much. My guests and I share a wealth of information on topics in health, wellness & online business and we are not afraid of coming in hottttt. Check out the most played episode here and be sure to pick up my free gluten-free guide below. You’ll score daily emails from me for one week sharing a bunch of information about how to go gluten-free and not lose your shit.

Oh, and we swear here 🤗

You want more about me? To get the full low-down, click here

Popular posts & pods

Blogs

Strawberry Rhubarb Cinnamon Buns

Why not make something special for your loved ones that is sweet, but not too sweet, this Valentines Day.

How to party sober and still be The Wild Child

Having fun at a party while being sober seems like a mystical unicorn but is actually a lot easier (and cooler) than you think. Read these five tips on how to party sober and still be the wild child and BONUS: I share with you my secret weapon: Spin the Cell Phone, yes you want to play this with your crew!!

Why storytelling builds your brand

Listen to this quick video where I share how you can get started building your brand story, but also what my favorite social media hot spots are and why and how to avoid unauthentic followers.

Vegetarian Lasagne

Looking for a way to use up all those overgrown zucchini’s? Look no further! This naturally gluten-free recipe is a beauty to look at and super easy to make. Plus filled with vegetables so you can feel a little bit better about all. that. cheeeeeese.

Gluten Free Donuts

It can be hard to enjoy the treats we were once used to when living a gluten free life, but it doesn’t have to be. These fudgy little donuts are easy to make once you’ve got the right supplies (donut pan, piping bags/large ziplock) and flour mix to work with.

Why is gluten-free so expensive?

Find yourself shocked every time you reach for that gluten free bread loaf? Or maybe you would love to make the switch but can’t financially make it happen. Either or, I’ve got the answers to why it’s so damn expensive and what YOU can do to help.

Top 10 Gluten Free Cities in the World

Discover the top ten gluten free cities in the world and some travel tips to stay healthy and avoid accidental exposure to gluten

Gluten Free Frosted Animal Cookie

These colourful gluten-free frosted animal cookies will take you screaming back to childhood!

Kinda-Keto Meal Plan

Yes the Keto diet can be all kinds of amazing and the health benefits can be great, but is it a sustainable lifestyle? Here are three big questions I have regarding Ketogenic diets as a long-term health strategy.

Why Social Marketing?

Why are so many brick and mortar businesses closing down? Can the future of business really be online? How can (and should) anyone get involved and why should you care? Read more

Karina Talks Too Much...

...the "B" Episode

Catch this BONUS episode, talking about where the podcast is heading, and learn more about what it takes to produce regular quality content. To be a guest on the show, apply here.

...about Aging Well: Stress Management & Perimenopause

In this debut five-part series on aging well, host Karina discusses the effects of stress within the body and how it can contribute to early perimenopause. With excerpts from her own experience along with science-based research provided by the Mayo Clinic, this episode will encourage you to take a closer look into some of the signs and symptoms your body may be trying to tell you.

...about the business of pre/postnatal yoga with Julie McCoppen

Julie shares many reasons why yoga practitioners are including pre and post-natal yoga training to their toolbelt but also the reasons why every-day Moms are looking to courses like this too.

...about Coaching: How To Choose The Right One

No doubt that Coaches & Mentors help you move closer toward the goals you have, and usually in a shorter time and with less stress than carving your own path. Take a listen to this solocast where I share what to look for in a coach, the red flags and who works with a coach and when.

...about how-to automate within your business

Learn how to automate many of the necessary nuts and bolts in your business, from acquiring a new client base, retargeting an existing email list, and scheduling it all to work. This episode takes a deep dive into the processes you can set in place in your online or brick-and-mortar business to leave you with more time to work IN your business, not on it.

...about discovering your value set with Deanna Frances

Deanna shares her brilliance in this episode about helping clients discover their personal value sets. While these can look different to everyone, the process of uncovering what you value most is the same. Come along with Deanna and I as we discover how to align our value with our daily habits.

...about creating a legacy through Podcasting with Hanna Nuss

In this episode, Hanna and I speak candidly about podcasting, how and why we started, and the obstacles we had to overcome to reach where we are today. Specifically, we recount the deep family bonds and emotions a podcast can generate while also serving as a means to help others through trying situations in life.

...about rewiring our brains for success with Dr. Barbara Schwarck

Listen in on my conversation with Dr. Barbara Schwarck about how to wire our brains for success to propel forward at high-speed, attaining the goals we seek faster than we originally thought possible.

...about what CAN'T you do online?

What in-real-life experiences have changed or different for you now? In this episode, I share reflections on my own life during the pandemic and how as a family, we pulled together to keep working towards our goals.

...about The Global Timeout

A rogue new super germ is not the problem, but you may be.

Listen in on my take of this global pandemic and the positive changes we can all make in our lives, moving forward, to better support the prevention of spreading any seasonal viruses as well as long term health goals.