#07...about marketing and social hot spots with Jocelyn J. Kopac

Do you ever wonder where you should be building your content? Maybe Insta is totally your jam but you struggle to find followers that stick around? Or let’s say you are shopping around for some inspiration because your current go-to techniques are feeling a little stale.

Well, listen up Buttercup!


Meet Jocelyn

She is a marketing + scaling strategist at The Digital Market, Host of MARKETable Podcast and workshop leader + business speaker.

She is about to knock your socks off!

In this episode we dive in to some of the common setbacks in business and how to sear through them!

Check out the full episode below and some of Jocelyns top tips for keeping your new business moving forward in the show notes below.

Find Jocelyn on Insta at @thedigitalmarket.co

Here are a few of Jocelyn’s top tips:

  • on repurposing content

    • if you have a blog, piece one post down into 2 or 3 Instagram posts.

    • If filming lives, be sure to use proper camera orientation. Upright FB Live’s won’t format nicely in YouTube.

  • on which social hot spot you should be hanging out at

    • ask yourself: ‘Who do you want to buy from you?’ ‘how much money are you looking for your client to spend with you?’ etc.

    • if you’re just starting out in business, Facebook is a very friendly platform; you’re already on it so you know how to use it (mostly); Pinterest as soon as your business is up and going because it drives organic traffic to you website, which means you don’t have to pay for it! Youtube & Instagram tie for third, stick to Youtube if you enjoy creating video content and don’t get scared at the idea of it. YouTube acts as a search engine so allows you to rank quickly; Head to Instagram if you express yourself better in words. Instagrams algorithm favours posts between 200-300 words long to keep customers on the platform longer. Create mini-blogs for your instagram to see organic growth and get the algorithm working for you.

  • overall tips on just starting out

    • don’t spend money on things you don’t need to spend money on in the beginning (such as paid advertisements, utilize sites like Pinterest instead)

Check out Jocelyn’s course on creating content with ease over on her website, here and be sure to leave us a review on today’s episode over on iTunes here.

I don’t know if you could tell or not, but I LOVE talking about social marketing and digital branding. If you are curious about how I work from home and leverage my gluten-free lifestyle into an online business, I’d love to talk to you more about it. You can leverage your own lifestyle, let me show you how!

Book in a discovery call with me today.

Your dreams are worth the effort-I promise!



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